Proof

The museum of receipts.

I do not ask you to take my word for it. Here is what I can show today: real client cases and public reviews.

Receipts I have today

Things you can check.

AuthorFail To Brand Plan To Fail by Charles K. Davis book cover

Fail To Brand Plan To Fail

12 Steps To Building A Personal Brand in 30 Days. The system every engagement runs on.

See the 12 steps
Founder

Serio Design FX

A design studio. The visual side of the reputation work.

seriodesignfx.com
Role

Fractional CDO

Fractional Chief Design Officer for B2B founders.

How I work
Operator

A one-person company with an AI bridge crew

Spock, Uhura, Sulu, Scotty and Data run the lanes. I run live sessions. I practice the weekly loop I teach.

Meet the crew
Builder

Serio IQ

I built the reputation tool I wanted for my own weekly loop. 14-day free trial.

See how it works
Investment

Engagements start at $2.5K

Private personal brand coaching for executives and founders. Scope and length are set on the strategy call.

Investment
Case studies

Client type. Starting point. What changed. Receipt.

Every card is published only with the client's written permission. Names and companies can be anonymised on request.

AllCase studiesTestimonials
Case 01Rated 5.0
Jeroen Bollijt

Jeroen Bollijt

Founder, Australia

"I would re-engage Charles in a heartbeat!"

Client type
Founder after an exit (sold his company to Salesforce), Australia.
Starting point
Needed to rebrand his personal brand after the sale.
What we changed
Defined his personal brand compass and laid out a framework for how he shows up.
Receipt / outcome
"In one word 'fantastic'." Rated 5.0 and endorsed as Collaborative.
Client review, Feb to May 2023
Case 02Google 5.0
Ndi Edwin Chia

Ndi Edwin Chia

Creator, Breezers TV and Kumusta TV

"Charles gave me a step by step tutorial on what tools to use on my channels and how to use AI to improve my channels."

Client type
YouTube creator behind Breezers TV and Kumusta TV, who also runs Breezers Cafe.
Starting point
His Breezers TV YouTube channel had stalled.
What we changed
A consultation that pointed him in the right direction: a step by step plan for which tools to use on his channels and how to use AI to improve them.
Receipt / outcome
"I got instant results and I am grateful." Rated 5 stars on Google.
Google review, Aug 2026
Case 03Google 5.0

Kenneth Ginlack Sr.

Personal brand and political campaign

"SERIO Design FX was a God-send for my political campaign and brand."

Client type
MBA graduate launching his personal brand and a political campaign.
Starting point
Wanted to launch his personal brand after earning his MBA.
What we changed
He took my personal branding course, and SERIO Design FX built the message and image for his brand and political campaign.
Receipt / outcome
Landed a CEO position at Serenity Inns. "What an outstanding job on delivering the message and image needed to run my brand."
Google review, Mar 2018
★★★★★

"In one word 'fantastic'."

Jeroen Bollijt

Founder, Australia · Client review, 2023

Client reviews

In their words.

Public reviews of my work through Serio Design FX, unedited apart from light punctuation.

5.0 on Google from 18 reviews
★★★★★

"SERIO Design FX was a God-send for my political campaign and brand. What an outstanding job on delivering the message and image needed to run my brand."

Kenneth Ginlack Sr.

Political campaign and brand · Google review

★★★★★

"Charles gave me a step by step tutorial on what tools to use on my channels and how to use AI to improve my channels. I got instant results and I am grateful."

Ndi Edwin Chia

Breezers TV and Kumusta TV · Google review

★★★★★

"After our 45-minute discovery session, he helped us understand as an organization how to move our business forward using the SERIO Design FX platform and coaching model. We were completely blown away by the level of knowledge, insight, and inspiration shared."

Fmj Services Malik

Fmj Services · Google review

★★★★★

"I am blown away with the results from Serio Design FX helping me with branding for my company. An in-depth consultation that makes me feel assured that I have made the right decision."

Angelique Janey

Company branding · Google review

★★★★★

"He gives you useful insights and advice. He excels at mastering objections, always finds a solution to a problem. You always learn something after a few minutes with him."

Matteo Cu

Coaching client · Google review

★★★★★

"The design team listens. That is, first and foremost, the best quality they could possess. Secondly, they deliver what they promise."

Rachel C

Spaces & Places Ltd, UK · Google review

★★★★★

"I had no idea what to do to create an online presence for my new Pet Care business. He helped me understand what I needed and I am so thankful!"

Dana Ingebritsen

Pet care business · Google review

★★★★★

"Showed me the ropes in how to get started in digital marketing. I was blown away by his teachings."

Jeff Ray

Digital marketing · Google review

The Serio IQ story

I needed it, so I built it.

Staying visible is a weekly job. The hard part is not posting. It is knowing what is worth saying before the moment passes.

So I built Serio IQ to run my own weekly loop. It takes a live X stream, filters it, and returns a three-part canvas: what happened, the question only you can answer, and what everyone else is missing. Then you post it yourself.

1. Your live X stream
Noise drops out. Signal stays.
Filter›
2. Your canvas
01

What happened

The moment in your market, stated plainly in two or three sentences, with the posts it came from.

[Example: live topic pulled from the stream]

Sourced from your stream
02

The question only you can answer

The one question your experience qualifies you to answer, that nobody else in the conversation can.

[Example question for this founder]

Your angle
03

What everyone else is missing

The gap in the conversation. Where your post adds something instead of repeating it.

[Example missing point]

Your edge
3. You write it and post it yourself. Your voice, your name. Serio IQ never posts for you.14-day free trial

Illustrative mock of the Serio IQ canvas. Example content is placeholder, not real output. [Swap in a real canvas screenshot with permission]

Practice what I teach

The company runs on the weekly loop.

A one-person company, an AI bridge crew and live sessions. The method is not theory. It is how I work every week.

Meet the bridge crew
SpockOperations lead. Plans the week, drafts content, coordinates the crew.
UhuraCommunications. Drafts replies and messages, never sends without approval.
SuluHelm. Keeps the weekly schedule on course.
ScottyChief engineer. Site, tools, fixes.
DataRecords officer. Logs decisions, results and files.
Next step

Want receipts like these for your name?

Tell me where you are headed. If it is a fit, we book a strategy call.