About

Hi, I'm Charles.

I build the reputation that enters the room before you do.

Founder, author and fractional CDO. I coach US executives and B2B founders on personal brand. I am based in the Philippines and work US hours.

Black and white photo of Charles K Davis standing in a street
Why I do this work

The story.

I started in IT in 1978 and spent nearly five decades inside Fortune 500s: McDonald's, Motorola, Navistar and WorldCom. I built systems, ran datacenters, and watched how large organizations actually work.

Then I lived through the collapses: WorldCom and the housing crash. I lost everything twice. Those weren't setbacks. They were the curriculum that forced me to build the Maverick playbook: how to turn crisis into revenue, agency, and an exit when the system fails you.

Credentials

Receipts, not adjectives.

Author

Fail To Brand Plan To Fail

12 Steps To Building A Personal Brand in 30 Days.

The book
Founder

Serio Design FX

Design studio behind the brands I build.

seriodesignfx.com
Role

Fractional CDO

Fractional Chief Design Officer for B2B founders.

How I work

A one-person company with an AI bridge crew.

I run the company. The crew runs the lanes. I teach in live sessions, on US hours.

SpockOperations lead. Plans the week, drafts content, coordinates the crew.
UhuraCommunications. Drafts replies and messages, never sends without approval.
SuluHelm. Keeps the weekly schedule on course.
ScottyChief engineer. Site, tools, fixes.
DataRecords officer. Logs decisions, results and files.
Black and white portrait of Charles K Davis laughing
What I believe

Four lines from the book.

  • Receipts over adjectives.
  • One name, one spine.
  • Say who you are not for.
  • A weekly loop beats a big launch.
Elsewhere

Same name, same spine, every platform.

X @seriodesignfx · Instagram @realcharleskdavis · LinkedIn · YouTube @charles-k-davis

Next step

Ready to be known for the right thing?

Tell me where you are headed. If it is a fit, we book a strategy call.