FAQQuestions before you apply.
Who is this for?
US executives and B2B founders whose work is ahead of their reputation. Usually someone heading into a raise, a launch, a new role, a sale or a speaking season, who wants the market to repeat one clear sentence about them.
What happens in the four weeks?
We meet twice a week for four weeks, eight sessions in total. We find your one sentence and test it, align your LinkedIn, X, site and bio around it, build your proof library, shape three stories, practice saying it on camera, and set up a weekly loop you keep running after we finish.
How much does it cost?
Engagements start at $2.5K. Final scope is agreed on the strategy call, so you know the number before anything starts.
How much time does it take?
Two live sessions a week for four weeks. Between sessions you get short assignments, like updating a profile or recording a take, so the work keeps moving.
What if I'm not comfortable on camera, or I'm not a writer?
You don't need to be either yet. We practice on camera in our sessions until it sounds like you, and we build your sentence and stories by talking them through, not by staring at a blank page. You do need to be willing to try. If you won't go on camera at all, this is not the right fit.
How is this different from hiring an agency?
An agency rents you output and keeps the system. Here we build the system around you: the sentence, the profiles, the proof and the weekly loop. This is not done-for-you posting or ghostwriting. When we finish, you own it and run it in your own voice, with no retainer.
What do I need to prepare?
Nothing formal. Know what is coming up in the next 6 to 12 months and what you want people to say about you when you are not in the room. The application asks both, so you will have thought about it before we talk.
How do I start?
Apply on this site. I read every application and reply within 1 business day. If it is a fit, you book a 30-minute strategy call on my calendar. I work US hours.