Coaching

Personal brand coaching for executives and founders.

Get one sentence the market repeats about you, then make every room say it.

Black and white portrait of Charles K Davis pointing toward the camera
For

Leaders whose work is ahead of their reputation

  • US executives and B2B founders with real results and an underbuilt reputation.
  • Leaders heading into a raise, launch, role change or speaking season.
  • People willing to say it out loud, on camera.

Not sure you fit? Apply anyway. I will tell you straight.

Not for

Anyone chasing the wrong scoreboard

  • Viral fame or follower counts as the goal.
  • Done-for-you posting or a ghostwriter.
  • People unwilling to go on camera.

If that is you, start with the free 12-Step Plan instead.

Deliverables

What we build together.

01

Your one sentence

Your positioning, tested until it passes the dinner test.

02

Aligned profiles and bios

LinkedIn, X, site and speaker bio on one spine.

03

Your museum of receipts

A proof library, placed where skeptics look.

04

Three stories, one sentence

The stories you tell in every room, built on the same line.

05

On-camera practice

Say it out loud until it sounds like you. We practice in our twice-weekly sessions.

06

Your weekly loop

A rhythm you keep after we finish.

Process

How it works.

1

Apply

A short application so we both know if it is a fit.

2

Strategy call

We look at where you are headed and what the room needs to hear.

3

The engagement

Four weeks, two sessions a week. Eight sessions in total.

4

Weekly loop handoff

You leave with a loop you run alone.

Investment

Engagements start at $2.5K.

Four weeks, two sessions a week. Scope and details are set on the strategy call.

Investment

Engagements start at $2.5K.

Four weeks, two sessions a week. Scope is agreed on the strategy call, so you only pay for what moves your reputation.

Apply for Coaching
Proof

Receipts from past engagements.

See More Receipts
Case 01Rated 5.0
Jeroen Bollijt

Jeroen Bollijt

Founder, Australia

"I would re-engage Charles in a heartbeat!"

Client type
Founder after an exit (sold his company to Salesforce), Australia.
Starting point
Needed to rebrand his personal brand after the sale.
What we changed
Defined his personal brand compass and laid out a framework for how he shows up.
Receipt / outcome
"In one word 'fantastic'." Rated 5.0 and endorsed as Collaborative.
Client review, Feb to May 2023
Case 02Google 5.0
Ndi Edwin Chia

Ndi Edwin Chia

Creator, Breezers TV and Kumusta TV

"Charles gave me a step by step tutorial on what tools to use on my channels and how to use AI to improve my channels."

Client type
YouTube creator behind Breezers TV and Kumusta TV, who also runs Breezers Cafe.
Starting point
His Breezers TV YouTube channel had stalled.
What we changed
A consultation that pointed him in the right direction: a step by step plan for which tools to use on his channels and how to use AI to improve them.
Receipt / outcome
"I got instant results and I am grateful." Rated 5 stars on Google.
Google review, Aug 2026
Case 03Google 5.0

Kenneth Ginlack Sr.

Personal brand and political campaign

"SERIO Design FX was a God-send for my political campaign and brand."

Client type
MBA graduate launching his personal brand and a political campaign.
Starting point
Wanted to launch his personal brand after earning his MBA.
What we changed
He took my personal branding course, and SERIO Design FX built the message and image for his brand and political campaign.
Receipt / outcome
Landed a CEO position at Serenity Inns. "What an outstanding job on delivering the message and image needed to run my brand."
Google review, Mar 2018
Client reviews

What clients say.

5.0 on Google from 18 reviews
★★★★★

"SERIO Design FX was a God-send for my political campaign and brand. What an outstanding job on delivering the message and image needed to run my brand."

Kenneth Ginlack Sr.

Political campaign and brand · Google review

★★★★★

"Charles gave me a step by step tutorial on what tools to use on my channels and how to use AI to improve my channels. I got instant results and I am grateful."

Ndi Edwin Chia

Breezers TV and Kumusta TV · Google review

★★★★★

"He gives you useful insights and advice. He excels at mastering objections, always finds a solution to a problem. You always learn something after a few minutes with him."

Matteo Cu

Coaching client · Google review

FAQ

Questions before you apply.

Who is this for?

US executives and B2B founders whose work is ahead of their reputation. Usually someone heading into a raise, a launch, a new role, a sale or a speaking season, who wants the market to repeat one clear sentence about them.

What happens in the four weeks?

We meet twice a week for four weeks, eight sessions in total. We find your one sentence and test it, align your LinkedIn, X, site and bio around it, build your proof library, shape three stories, practice saying it on camera, and set up a weekly loop you keep running after we finish.

How much does it cost?

Engagements start at $2.5K. Final scope is agreed on the strategy call, so you know the number before anything starts.

How much time does it take?

Two live sessions a week for four weeks. Between sessions you get short assignments, like updating a profile or recording a take, so the work keeps moving.

What if I'm not comfortable on camera, or I'm not a writer?

You don't need to be either yet. We practice on camera in our sessions until it sounds like you, and we build your sentence and stories by talking them through, not by staring at a blank page. You do need to be willing to try. If you won't go on camera at all, this is not the right fit.

How is this different from hiring an agency?

An agency rents you output and keeps the system. Here we build the system around you: the sentence, the profiles, the proof and the weekly loop. This is not done-for-you posting or ghostwriting. When we finish, you own it and run it in your own voice, with no retainer.

What do I need to prepare?

Nothing formal. Know what is coming up in the next 6 to 12 months and what you want people to say about you when you are not in the room. The application asks both, so you will have thought about it before we talk.

How do I start?

Apply on this site. I read every application and reply within 1 business day. If it is a fit, you book a 30-minute strategy call on my calendar. I work US hours.

Next step

Your reputation is already in the room. Let's make it say the right thing.

Tell me where you are headed. If it is a fit, we book a strategy call.