The book
Fail To Brand, Plan To Fail.
The Maverick Doctrine for Leaders Who Refuse to Be Invisible. Inside: 12 steps to building a personal brand in 30 days, a short, practical system for leaders whose work is ahead of their reputation.
The system
The 12 steps.
Four phases, thirty days.
See
See clearly
- 01See yourself the way the market does.
- 02Name the wound you keep walking into.
Say
One sentence
- 03Find the one sentence people repeat.
- 04Pass the dinner test.
- 05Say who you are not for.
Prove
Receipts
- 06Build a small museum of receipts.
- 07Put proof where skeptics can touch it.
- 08Let a receipt be the hero.
Show up
Every room
- 09Align every room: one name, one spine.
- 10Apply one sentence to three stories.
- 11Say it out loud, on camera.
- 12Install a weekly loop.
Free from the book
Not ready to apply? Start with the 12-Step Plan.
The twelve steps from Fail To Brand Plan To Fail, as a plan you can run this month. Sent by email.
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We run them together, on your real profiles, in thirty days.